This is where a website will tell you whatever they think you want to hear. They'll use geeky terms that make it sound like they know what they're talking about. Terms meant to make you think "Boy they must be good, they can spell Search Engine Optimization".
I just want to build you a website that does what you want it to do, keep it fast, keep it simple and teach you how to use it. Of course if you'd rather I handle the nerd stuff, I can manage the whole thing too.
But if it makes you feel better I've thrown up some nerdy web terminology of some of the stuff I do.